CROCS HYDRA SHORT FILM
A campaign film for Crocs Hydra Boots built around nightlife, riders and the streets of New York — produced in collaboration with SEED Brklyn.
PRODUCTION GEAR
Sony FX3 & A7 IV • Sony 24–70mm GM II • Sigma 24mm • DJI RS4 Pro • Aputure Lighting
SERVICES
CAMPAIGN FILM / CREATIVE PRODUCTION / POST-PRODUCTION
PRODUCTION
MULTI-CREW / MULTI-LOCATION
DELIVERABLES
HYDRA SHORT FILM / CAMPAIGN STILLS / SOCIAL ASSETS
THE BRIEF, THE BUILD, THE PAYOFF.
SEED Brklyn approached Noormedia to create a short-form campaign around Crocs Hydra Boots that felt closer to a piece of culture than a traditional footwear ad.
The film moved between a neighborhood bar, street-level interactions and motorcycle sequences — placing the product inside a world of nightlife, movement and personality rather than isolating it in a studio.
Production moved from interior scenes with talent into exterior riding sequences across the city. Bar scenes established the characters and atmosphere before the story opened into motorcycle footage, street moments, flashbacks and a final burnout sequence.
The schedule was built heavily around evening and nighttime photography, allowing the campaign to lean into reflections, practical light, movement and the texture of New York after dark.
The Hydra Boots remained present throughout the film without turning every frame into a product shot. Close details, wardrobe, movement and character moments allowed the footwear to live naturally inside the story.
The final piece combined narrative filmmaking with social-first pacing, giving SEED and Crocs a campaign asset that felt more like a short film than a conventional ad.
Amazing work. Client liked the direction and editing. Few minor tweaks and we are Live tomorrow!
More Stories. More Frames.
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