AEROS BOXING
A cinematic launch campaign introducing AEROS boxing gloves through movement, performance and product detail — combining two social-first films with photography of the gloves and fighters.
PRODUCTION GEAR
SONY FX3 / SONY A7 IV / SIGMA 24–70MM / DJI RS3 / PORTABLE LIGHTING
SERVICES
CAMPAIGN FILM / PRODUCT PHOTOGRAPHY / ATHLETE PORTRAITS / POST-PRODUCTION
PRODUCTION
CINEMATIC PRODUCT / ACTION / SOCIAL-FIRST
DELIVERABLES
2 LAUNCH FILMS / SOCIAL AD CONTENT / PRODUCT + FIGHTER PHOTOGRAPHY
THE BRIEF, THE BUILD, THE PAYOFF.
The launch needed to do more than show a new pair of gloves. We built the campaign around the environment they were made for — fighters training, striking and moving with the product in real use.
The visual direction combined cinematic lighting, tight product details and controlled action to give AEROS a strong identity from its first campaign.
Rather than relying on traditional studio product shots, the films placed the gloves directly into the action. Close-ups of materials and branding were cut against punches, movement and fighter portraits, allowing performance and product to carry the story together.
Two launch films were produced with paid and organic social in mind, giving the brand multiple campaign assets from a single production.
Alongside the motion campaign, we created a library of product images and fighter portraits designed for advertising, social media and future brand use.
The result was a cohesive launch package — one visual language carried across film, photography and digital content.
These came out fire. Super happy with how everything turned out.
More Stories. More Frames.
PREVIOUS
Next
